Rubin Winery: A Serbian Icon
Rubin is one of Serbia's largest and most established producers of alcoholic beverages, headquartered in Kruševac. Founded in 1955 in the West Morava wine region, it is known for its extensive portfolio of wines, spirits, and non-alcoholic drinks.
While it produces wine from both domestic and international grape varieties, its most famous and long-standing product is Rubinov Vinjak, a brandy made from distilled wine and aged in oak barrels, similar to Cognac. Rubin owns significant vineyard surfaces and exports its products globally, solidifying its role as a key player in Serbian viticulture.